Brand Impersonation
The act of creating fake websites, social media profiles, or digital assets that mimic a legitimate brand's identity to deceive consumers, steal personal information, or sell counterfeit products.
Counterfeit
A product that is made to look identical or very similar to an authentic branded product without authorization, typically with the intent to deceive consumers into believing it is genuine.
DMCA Takedown
A legal process under the Digital Millennium Copyright Act that allows copyright holders to request the removal of infringing content from websites and online platforms.
Gray Market
The trade of genuine branded products through unauthorized distribution channels, often involving products intended for one market being sold in another without the brand owner's consent.
Image Recognition
A computer vision technology that uses deep learning algorithms to analyze and identify objects, logos, and patterns within digital images for counterfeit detection.
Intellectual Property (IP)
Legal rights that protect creations of the mind, including trademarks, copyrights, patents, and trade secrets, giving owners exclusive rights to use and commercialize their creations.
MAP Policy
Minimum Advertised Price policy is a pricing agreement between manufacturers and retailers that sets the lowest price at which a product can be advertised to maintain brand value.
Seller Intelligence
The process of gathering and analyzing information about online sellers, including their identity, business connections, sales patterns, and compliance history across multiple platforms.
SKU Matching
An automated process that identifies specific products across different marketplaces by matching Stock Keeping Unit numbers, product images, and listing descriptions.
Takedown
The process of removing infringing content, counterfeit listings, or unauthorized accounts from online platforms through legal notices, platform reporting tools, or direct API integrations.
Trademark
A legally registered symbol, word, phrase, or design that identifies and distinguishes the source of goods or services of one party from those of others.
Typosquatting
The practice of registering domain names that are misspellings or variations of popular brand names to redirect traffic, sell counterfeits, or conduct phishing attacks.